Walt Disney is making a bold move in the tech world by creating a new division focused on Disney AI technology and mixed reality. This new branch, called the Office of Technology Enablement (OTE), is set to lead Disney’s advanced technology projects. The OTE will guide Disney’s future in these areas, focusing on enhancing both creative and customer experiences.
The main goal of this unit is to push the boundaries of Disney’s creative work using Disney AI technology and mixed reality. Jamie Voris, Disney’s former chief technology officer, will head this new division. Voris has been a key player in many of Disney’s recent tech advancements, including work on Disney’s app for Apple Vision Pro. As the leader of OTE, he will oversee a team responsible for finding new ways to merge Disney’s storytelling with the latest technologies. Voris will report directly to Disney co-chair Alan Bergman. His previous role as chief technology officer will now be filled by Eddie Drake.
Enhancing Disney’s Productions with Advanced Disney AI Technology
The OTE will have a direct impact on Disney’s production work. The new unit will put more resources into post-production, visual effects, and even non-customer-facing areas in Disney’s theme parks and experiences. This focus could mean that Disney movies, shows, and other creative content might start to include more advanced effects, making experiences more immersive with the help of Disney AI technology.
Disney is already exploring the potential of augmented reality (AR), virtual reality (VR), and mixed reality (MR) through various projects. Augmented reality enhances real-life surroundings with digital elements, like characters or visual effects, while virtual reality creates a completely virtual space for users to explore. Mixed reality, a blend of both AR and VR, combines these experiences so people can interact with both real and digital elements at the same time. With Disney AI technology and these new tools, Disney aims to make its experiences richer and more interactive for audiences.
Disney’s Vision for Technology and Customer Experience
Disney co-chair Alan Bergman highlighted how essential it is for Disney to stay current with technology. He mentioned that advanced technology will play a huge role in customer experience and creativity in the future. By building this new team, Disney is showing its dedication to staying relevant in the ever-evolving tech landscape. Bergman emphasized that OTE will focus on developing Disney AI technology and mixed reality, ensuring they align with Disney’s broader goals and projects.
While OTE will primarily focus on AI and mixed reality, it will also keep an eye on how these technologies integrate with other strategic projects within Disney. This approach reflects Disney’s commitment to balancing innovation with the company’s unique storytelling style and core values.
Growing the Office of Technology Enablement
Disney plans to gradually expand the OTE to around 100 employees. For now, the division will start with a core management team as it begins its journey. The company co-chair, Bergman, shared his thoughts in a memo to employees, describing Disney as a leader in combining imagination with technological advancement. He believes Disney has always stayed “at the forefront of technological advances,” a goal that continues with the establishment of the OTE and investments in Disney AI technology.
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Bergman encouraged Disney employees to embrace these new technologies as a way to unlock creative and business opportunities. By learning and understanding AI, mixed reality, and other tech advancements, Disney’s staff can contribute to creating innovative experiences that entertain and engage audiences in fresh ways.
A New Chapter for Disney in Technology
In summary, Disney’s creation of the Office of Technology Enablement shows a clear commitment to Disney AI technology. Through AI, augmented reality, virtual reality, and mixed reality, Disney aims to enhance both its storytelling and customer experiences. The OTE, led by Jamie Voris, will serve as Disney’s center for innovation, working to make Disney’s vision a reality with the latest tech.
As Disney moves forward, this new division will likely play a crucial role in shaping the future of entertainment. Whether it’s through more realistic theme park experiences or immersive movies and shows, Disney AI technology promises to bring magic to audiences in ways we’ve never seen before.
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